
Today, there are four main ways to address P2P network traffic growth –
• ISP Pricing and Policies – modifying subscription plans from unlimited to usage based pricing which is very unpopular too, it seems doubtful that subscribers used to unlimited plans will tolerate new pricing. Competitive disadvantage compared to ISPs offering flat-rate pricing
• Purchasing Additional Bandwidth – buying transit bandwidth to accommodate network growth from increased P2P usage unfortunately ISP suppliers are trying to gouge the customers here too
• Traffic Shaping – utilizing deep packet inspection devices to throttle or completely discriminately block P2P traffic and rightfully the customers, users see his as harassment, a contract violation and shaping P2P traffic limits future ISP revenue opportunities from more P2P services.
• P2P Caching – utilizing P2P caches to cache and serve P2P content- Content caching is a well-known and established technology used by ISPs primarily for acceleration of Web content delivery. It Generates bandwidth without additional backbone investments but an Upfront investment is required. P2P caching, similar to Web caching, temporarily stores popular content flowing into the ISP network. If the content requested by a subscriber is available from a cache, cache satisfies the request from its temporary storage, eliminating data transfer through expensive transit line. With estimates of over 75% of P2P content is requested multiple times, P2P content responds well to caching, manifesting high reuse patterns. Once a P2P Cache is established, the network transparently redirects all P2P traffic to a cache which either serves the file directly or passes the request onto a remote P2P user and simultaneously caches that file for the next user. Estimates are that P2P caches have seen an amazing 80% byte hit ratio, meaning that 4 of 5 files requested via P2P can be served by the cache. This is significantly much higher than http/web caching. P2P Caching is the only solution that enables ISPs to fully and affordably embrace P2P on their networks. Instead of growing bandwidth to meet increasing demand, or limiting P2P usage through policies or traffic shaping, P2P Caching lets ISPs simultaneously serve the needs of P2P and non-P2P users without negatively impacting either audience. In fact, P2P Caching provides an improved experience for all subscribers – P2P users whose file sharing is improved through using the cache, and non-P2P users who experience better performance from networks un-congested from P2P traffic. http://www.peerapp.com/docs/ComparingP2P.pdf
do see also
https://thenonconformer.wordpress.com/2009/09/21/the-new-still-sad-unacceptable-reality/
https://thenonconformer.wordpress.com/2009/07/07/crtc-farcical-hearings-on-internet-speed-control/
-The first is competition, particularly among GSM providers. While this will change later this year, for the moment Rogers is the only GSM provider in the country. Since GSM has emerged as the dominant global wireless technology, this has had big consequences for consumer choice and marketplace competition. Most new devices, such as the popular Apple iPhone, are available only for GSM providers, meaning that Rogers has enjoyed a virtual monopoly on the hottest devices. There is another spectrum auction on the horizon that holds the possibility of opening the door to further competitors, particularly if Industry Minister Tony Clement is willing to revisit foreign ownership restrictions.
-The auction also provides an opportunity to address the second issue — wireless net neutrality. The current “walled garden” approach adopted by Canadian carriers, in which they frequently control the applications that run on their networks, has already attracted the attention of the CRTC. It has ruled that new regulatory requirements are needed to counter the resulting competition concerns.
-Transparency in pricing should also be addressed. Canadian carriers continue to levy system access fees as a separate charge, despite the fact that they are nothing more than an additional cost to consumers. Moreover, carriers often bury significant usage restrictions in the fine print, leaving consumers without a true sense of the cost of their mobile phones. Clear guidelines on disclosures would enable consumers to better choose among providers.
-Fourth, the length of consumer contracts further stymies competition. Canadian wireless carriers attempt to lock consumers into contracts for far longer than virtually any other developed country, with three-year contracts considered the norm. Several years ago, Canada instituted wireless number portability that allows consumers to keep their numbers when switching providers. While designed to fuel greater competition, the policy has largely failed, owing to the combined effect of a single GSM provider (meaning consumers often lose their device when switching providers) and long-term contracts.
On Monday, the US FCC Chairman Julius Genachowski outlinined plans to turn the agency’s principles for open Internet access into official regulation. In addition to making sure that network operators cannot prevent users from accessing lawful Internet content, applications, and services of their choice, or attaching unharmful devices to the network, Genachowski wants to add two more rules. The first would prevent Internet access providers from discriminating against particular Internet content or applications, while allowing for reasonable network management. The second principle would ensure that Internet access providers are transparent about the network management practices they implement. But the regulation that Genachowski is proposing will not apply to just wireline broadband networks, such as DSL and cable modem service. It will also apply to wireless services. Wireless carriers shouldn’t be allowed to block certain types of Internet traffic flowing over their networks.
FCC Chairman Julius Genachowski said wireless carriers should be subject to the same “open Internet” principles that the agency has begun to apply to home broadband providers. The FCC is already investigating the state of competition in the wireless market. Even though there are four major nationwide carriers–AT&T, Verizon Wireless, Sprint Nextel, and T-Mobile USA–the majority of the market is controlled by two carriers. And their dominance is increasing. And the US President Obama’s anti-trust cop Christine Varney is now also reviewing, a Bottleneck Monopoly, the Telecom wireless companies’ exclusive handset deals–most notably AT&T’s monopoly control over Apple’s iPhone. The US Congress is starting to wonder whether it’s fair business. It’s the first step in what could be a regulatory road; one that could result in major shake-ups inside the cell industry. Congress is bringing this up now because rural cell phone companies have complained that exclusivity agreements are unfair to small carriers. When the national bullies have exclusive rights to a phone, the rural cousins do also have to peddle inferior devices. The Justice Department may also review whether telecom carriers are unduly restricting the types of services other companies can offer on their networks. The Australian government raised pressure on Australia’s largest telecommunications company Telstra Corp. to surrender its market domination by splitting its wholesale and retail businesses and what is Canada, the CRTC doing as well? Nothing good!
http://www.winnipegfreepress.com/life/sci_tech/Auditor-general_s-office-says-it_s-OK-to-link-to_-but-not-host_-its-reports-69326817.html
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