Rogers Wireless operator seeks to strike down it’s competitor’s Bell false ‘largest, fastest, and most reliable network’ campaign. Mad telecommunication giants slug fest

Rogers lawsuit targets Bell advertising claims Globe and Mail - Tuesday, Dec. 01, 2009 3:06PM EST Last updated on Tuesday, Dec. 01, 2009 10:55PM EST Rogers is now accusing Bell of “false or misleading” advertising with its new campaign. While Bell has about 6.7 million customers remaining on its old network, Rogers points out that it has far fewer customers on the new high-speed network and therefore could not have conducted testing with sufficient traffic to validate any claims of reliability.“We have evidence to deliver to the court that says they are not more reliable than we are, nor are they faster than we are,” said John Boynton, the chief marketing officer of Rogers Wireless.“An empty network is always going to be faster,” noted Iain Grant of the Seaboard Group, a communications and technology consulting firm in Montreal and Toronto. “So I think Rogers’ case has merit.” Rogers further notes that ads boasting “Being with Bell just got better,” create the mistaken impression that all of Bell’s customers will benefit from the new network, not just its new high-speed users.
Competition between Canada’s three big cellphone providers during Christmases past has always been ferocious, but the spirit of the season this year is becoming downright ugly. Rogers Communications Inc., BCE Inc. and Telus Corp. have entangled themselves in a web of lawsuits and countersuits in recent weeks over which company possesses the “best” or “most reliable” wireless network in the land. Considering what is at stake, though, the legal actions may be warranted. Rogers, the country’s largest wireless provider by number of subscribers, sued BCE’s Bell Mobility in a B.C. court over its claim to own the “largest, fastest and most-reliable” cellphone network in Canada, seeking an immediate injunction on the rival’s current ad campaign.“We’re filing that [Bell’s ads] are false and misleading,” said John Boynton, executive vice-president of marketing at Rogers. The ads, which boast that “Being with Bell just got better,” trumpet the company’s newly installed network technology, called HSPA, or high-speed packet access.

Wireless in court: Rogers goes after Bell ITWorld Canada This is only the first round of the wireless war. Two new wireless companies are about to start service to increase the competition: Toronto-based DAVE Wireless Inc., will operate in many major Canadian cities, and Public Mobile Inc., which will do business in Toronto and Montreal. Quebecor Inc.’s Videotron cable division, which is already in the wireless business by reselling spectrum from Rogers, bought its own spectrum at last summer’s AWS auction and will be better able to take on Bell and Rogers in Quebec.
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Here is why Rogers is going after Bell:
- We are challenging Bell’s claim and asking the Court stop Bell from using false and misleading messages in its
advertisements- Consumers need to know that Bell has no valid support to claim faster speed and more reliability on a network that has virtually no customers and no proven track record on this new network. Bell is falsely misleading customers about the size, the speed and the reliability of its network
1. The vast majority of Bell customers are still using an old CDMA network and aren’t enjoying the benefits of the new HSPA network, contrary to what is falsely implied in their ads
2. Reliability is not something that can be measured on an empty, unproven network.
3. Even Telus has recognized that the Rogers network is more reliable than the Telus EVDO network still being used by the vast majority of Telus customers. The Court in BC also recognized this advantage enjoyed by Rogers over the past years
4. We’re confident that once Bell and Telus have customers on their new network, we will demonstrate through rigorous testing that we are still more reliable
Rogers Wireless executive vice-president John Boynton said “We have our own data to suggest that they’re not the most reliable and we will show up to court with our own data,. These are ludicrous made up statements they don’t mean anything and there’s no testing for the words powerful and best”.
So…the question get’s asked again Canada – who in your mind is the most reliable carrier?

Competition between Canada’s three big cellphone providers during Christmases past has always been ferocious, but the spirit of the season this year is becoming downright ugly. Rogers Communications Inc., BCE Inc. and Telus Corp. have entangled themselves in a web of lawsuits and countersuits in recent weeks over which company possesses the “best” or “most reliable” wireless network in the land. Considering what is at stake, though, the legal actions may be warranted. Rogers, the country’s largest wireless provider by number of subscribers, sued BCE’s Bell Mobility in a B.C. court over its claim to own the “largest, fastest and most-reliable” cellphone network in Canada, seeking an immediate injunction on the rival’s current ad campaign.“ We’re filing that [Bell’s ads] are false and misleading,” said John Boynton, executive vice-president of marketing at Rogers. The ads, which boast that “Being with Bell just got better,” trumpet the company’s newly installed network technology, called HSPA, or high-speed packet access.
and what an unbiased reporting of the matter? clearly unprofessional
It is an established, undeniable fact that at least 40 percent off Bell’s present, past customers have been dissatisfied with the actual customer support they have received in Canada relating to cell phones, internet services, billings, etc. That is why many of them have gone elsewhere even to Videotron, Acanac, etc.
AND ANYONE WHO HAS TRIED TO DEAL WITH BELL SERVICE, COMPLAINT DEPARTMENT KNOWS HOW OBSTINATE, STONE WALLING, UNHELPFUL THEY MOSTLY CAN BE TOO..
The lying spin doctors at the news media, not just the Canada’s major telecommunications firms are now also busy working too .. Bell also does not discriminate, show partiality, it seems ready to abuse anyone.. Competition between Telus, Bell and Rogers, which control about 90 per cent of Canada’s wireless market, intensified when Bell and Telus upgraded their wireless networks, enabling them to sell Apple’s coveted iPhone for the first time earlier this month. Network speed doesn’t matter to regular cell phone or internet users, because it makes no difference for voice usage, but it becomes crucial to the smartphone experience when using bandwidth intensive programs, and for persons who like to view, download multimedia on the net..
Our monopolistic Canadian wireless carriers are engaging in a war of words over even false words over speeds, reliable, etc., Telus. Rogers, Bell spin doctors all unrealistically say they expect to make loads more money gouging the customers with extra fees.. Dream on. Canadians are known to be cheap for a start even.
There is more ample evidence on the net that many Canadians are dissatisfied with the actual services they do or have received from Rogers, Bell, Videotron, Shaw, Telus, Canada’s major, Monopolistic Media, Telecommunications firms. Many Canadians can see clearly that Rogers, Bell, Videotron, Shaw, Telus they all only care about one thing.. maximum profits.. motivated by maximum greed.. AND ARE OFTEN GUILTY OF FALSE MISLEADING ADVERTISING AS WELL., they also too often are mostly finding an excuse to charge the customer even for more.. and yes that they have done with firstly their lies, distortions … sadly also each Corporation tends to copy the other’s bad business practices it seems and no one cares about integrity or the citizens, consumer, the CRTC or the governments now included.
Bell or Bell Bell Mobility Inc offers “Canada’s largest, fastest, and most reliable network.” amongst Rogers, Telus????????
- Maybe Bell the largest but is Bell even the fastest over Telus? Misleading.. is the fast speed consistent, continually or is this an occasional peak speed? what actual speed does the consumer get even? try the
http://www.acanac.ca/speedtest/
- Bell is the most reliable?.. and what realistic, honest Data do you have for that even now? Does that include their ISP internet now too? and Most reliable over whom? the US not included? Do please ditch ‘most reliable network’ claim !!!
- and what does it mean ” the court is not in a position to ensure compliance” of honest, truthful advertising by any of these firms?
-Misleading still claims of superiority in ads refer to footnotes such as not available all the time or in all parts of Canada still? all SUBJECT TO EXTRA COSTS TOO
Merely this is ALL still an UNACCEPTABLY a FALSE PLAY ON WORDS..
False misleading advertising has long time been made by Telus, Rogers, Bell and others in Canada while the Ostrich federal consumer ddepartment, government did nothing.. I even wrote to you about THIS ISSUE too and what it takes the courts to deal with everything now, AND so why do we need the government ?
” its like Satan suing Lucifer cause they don’t have enough room to spread chaos disorder and SCAMS”, ” “ I wish that all three companies would just fry in hell.
” It really is ridiculous that these companies and the people who run them have to sink this low to try to make each other look bad.” Just like our bad Canadian Conservative Politicians now too. ” Yep, but, it doesn’t matter who has the fastest. Neither one of them is offering us 21 mbps devices, and none have been tested to their potential.”
The lying spin doctors at the news media, not just the Canada’s major telecommunications firms are now also busy working too .. Bell also does not discriminate, show partiality, it seems ready to abuse anyone.. Competition between Telus, Bell and Rogers, which control about 90 per cent of Canada’s wireless market, intensified when Bell and Telus upgraded their wireless networks, enabling them to sell Apple’s coveted iPhone for the first time earlier this month. Network speed doesn’t matter to regular cell phone or internet users, because it makes no difference for voice usage, but it becomes crucial to the smartphone experience when using bandwidth intensive programs, and for persons who like to view, download multimedia on the net..